Luca Mascaro: L'e-commercio oggi

16.06.07, 16:37:25 von NoiMedia
In questa puntata sentirete la registrazione di una conferenza sull'e-commercio che Luca Mascaro ha dato all'Istituto Cantonale di Economia e di Commercio di Bellinzona a fine maggio.

Dopo una presentazione dei fattori di successo e di quelli che invece possono frenare le vendite online, Luca Mascaro espone un caso concreto in cui alcuni miglioramenti apportati all'interfaccia con i clienti ha consentito un aumento impressionante delle vendite.
Link utili:
Sketchin, la ditta di progettazione web centrata sugli utenti creata da Luca Mascaro;
Come fare soldi con il Web 2.0, un suo articolo per la rubrica "Navigare Meglio" di Spendere Meglio (giugno 2007).
Coda lunga: voce di Wikipedia; in inglese vedi The Long Tail, Wired News, l'articolo su Wired News di ottobre 2004, dove Chris Anderson ha presentato per la prima voltra la teoria economica della coda lunga.

Sull'"Internet delle cose":ITU Internet Reports 2005: The Internet of Things: il rapporto dell'Unione Internazionale delle Telecomunicazioni, presentato il 17.11.2005 durante il Vertice Mondiale sulla Società dell'Informazione di Tunisi, con link al video della presentazione e altri link. In italiano: The Internet of Things /1 - Intervista a Paolo C. Conti, founder di
, di hexholden (Alberto Dottavi),, 19/07/2006. Quanto al coniglio Sketchy, citato da Luca Mascaro come esempio di questo "internet delle cose", ci sono una sua foto e un link alla ditta che lo produce in Benvenuta la internet delle cose, 31.05.07.
Aggiornamento: Luca Mascaro ha messo sul suo blog la sua presentazione a diapositive. Cfr. Punti critici dell'e-commerce: usabilità, semplicità e posizionamento sui motori di ricerca.

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